Updated: Eben Weiss will be on a bike ride from TATI Cycles in Hyde Park to Cellar and 57th Street Books in Lakeview on March 29, 2012. Details are here.

Lots of books have commercials, but they’re often for books by Stephen King, Sue Grafton, or some other soon-to-be national best seller. This is the first commercial I’ve seen for a book about cycling. Thanks to BikePortland for the tip.

The book is The Enlightened Cyclist, by BikeSnobNYC, or Eben Weiss, the most sharp-tongued (and spot-on) bike blogger in America. The book will be released in March, but you can pre-order it on Amazon.

Eben Weiss singing books in Seattle by Gene Bisbee. 

See earlier: A Chicago bike shop posts a commercial for its fix a flat on the fly service.