The decal on a taxi window says “LOOK! For Cyclists”.
I don’t report on doorings as often as I report on non-dooring crashes* but I should as it’s something we can affect with road design, a common theme of my writings. There isn’t much to say about dooring at the moment, but an article published on Wednesday about a new campaign in New York City to reduce dooring incidents between taxi passengers and cyclists caught my attention. Then two other things caught my attention.
New York City awareness campaign
Transportation Nation reported on a new video advertisement and decal being shown in all 13,000 New York City taxicabs in an effort to reduce dooring crashes. All yellow cabs in the city have a small TV for passengers; they’ll soon show a short clip about looking for cyclists before opening the door. A window sticker will say the same thing.
The message not to fling cab doors open without first checking for bicyclists will be hammered home in a video message that will play on all 13,000 Taxi TVs (assuming passengers don’t turn them off first). “Take out a friend,” reads the message on the video. “Take out a date. But don’t take out a cyclist.”