[flickr]photo:6509249027[/flickr]
CTA passengers wait for trains in the Loop. Photo by Jim Watkins.
Last week I excitedly announced the launch of the Chicago Transit Authority’s new system to get predicted arrival times for trains by text messaging (also known as SMS). I thought that the messaging syntax and the station codes were amusing but clever.
I emailed Tony Coppoletta, the CTA’s manager of external electronic communications manager, to ask about how the codes came to be, as well as upcoming Train Tracker features and the capabilities of SMS communications. Coppoletta directs how they reach their customers and partners with information about CTA services through digital means. Continue reading Insight into how CTA built Train Tracker by Text