Photo of the new bus livery (paint scheme) courtesy of Chicago Transit Authority.
It’s the Jeffery Jump.
The Chicago Transit Authority describes the name for the Jeffery Boulevard bus rapid transit service in a press release issued this morning. Jeffery Jump replaces the 14-Jeffery Express route. The press release is quoted in part:
The Jump service is branded to communicate the way this service allows commuters to “jump” ahead of traffic and get a “jump start” on their morning and evening commutes Jeffery Jump buses uses will be visually distinguishable from other CTA buses—wrapped in bright blue with the Jump logo.
The previously announced service will operate from 103rd Street on the south side to Metra’s Ogilvie and Union Stations downtown, saving an estimated five to seven minutes off of morning and evening commutes. The new service is scheduled to begin in November 2012. Road work to prepare Jeffery Boulevard for Jump service has already begun.
Two stations, located at 71st and Jeffery and 100th and Paxton, will have unique sidewalk and crosswalk designs and a large canopy for protection from the weather. Curb bump-outs will limit the need for buses to merge in and out of traffic in order for customers to board.